The crew at Scottish prodco Where Giants Roam manage the near impossible by making the launch of a kitchen mixer intriguing (and possibly sexy) with this tasty blend of live-action and sleek CG for Edinburgh brand Ooni.

Tilly Manaton, client director at Where Giants Roam: “When Ooni approached us to create a film for the Halo Pro Spiral Mixer, we knew this wasn’t just another product, it’s a precision tool designed to revolutionize at home baking.

“This project was also a shift in how we approach storytelling. More live action. More hybrid production. More world-building. By fusing filmed footage with CGI, we created a film that feels tangible, dynamic, and effortlessly premium — not just showing what the Halo Pro looks like, but capturing what it feels like to use.
 

“We created a film that feels tangible, dynamic, and effortlessly premium — not just showing what the Halo Pro looks like, but capturing what it feels like to use.”

 
“Early client conversations sparked a vision: sexy, modern, design-led, beautiful. Not just in how we captured the product itself, but in how we told the story of the technology within — what it achieves, how it moves, and how it transforms the way you work with dough.

“Every element deserved its moment in the spotlight, from the weight and presence of the mixer to the effortless, hypnotic rotation of its spiral hook.

“The challenge was finding the perfect balance between realism and abstraction — grounding the Halo Pro in tactile, lived-in kitchen spaces while elevating its technical precision through ultra-premium, cinematic CGI moments.”

Watch the breakdown reel:
 

 

 
Client: Ooni

Production: Where Giants Roam
CD: Blair Porter
Client Director: Tilly Manaton
Senior Artist: Jess Smith
Motion Designer: Woody Hai

Production partners: Casual Films
Live action director: Calum Youngson

Edit: Bubble TV

Grade: Freefolk

Audio: Zelig Sound