As the CG smartphone wars continue to produce a flood of clone-like videos, the team at UoU Studio in Shanghai sets out to nudge the genre’s potential with director’s cuts of two recent spots for the Xiaomi M3 and Vivo X Fold+.

Vivo X Fold+ (above)
“This is the director’s edition of the project we did for VIVO in September. We conveyed a special emotion through the
pictures we felt through ASMR and the characteristics of the product.”
 
Xiaomi M3 (below)
“The story tells that there is a strong force that makes the new color mobile phone break free from the black species, which makes the audience nervous, excited, and experiencing intracranial orgasm.
 

 
Vivo X Fold+
Client: Vivo

Agency: VST

Production: UoU studio
Creative Director: Peng CeCe
Art Director: Peng CeCe, MK
CGI Director: MK
Animation Director: PB_zz
Storyboard: Peng CeCe

Xiaomi M3
Client: Xiaomi

Production: UoU studio
Creative Director: Peng CeCe
Art Director: Peng CeCe,MK
CGI Director: MK
Storyboard: Peng CeCe