From the team at Transparent House in San Francisco: “For the past 40 years, Sumiko has been supplying audiophiles around the world with the finest phono cartridges, hand-built by skilled artisans in Japan.

“Sumiko reached out to us to conceive a story that would showcase one of their flagship creations, the Amethyst moving magnet cartridge.

“With this animation, we tried to create simultaneously both a product video and a love letter to vinyl and the analog music.”
 

 
Client: Sumiko Phono Cartridges

Production: Transparent House
Executive Producer: Denis Krylov
Head Of Production: Michael Shatilov
Creative Director: Yuri Pitomtsev, Michael Puzakov
Lead Animator: Alex Michel

Music: Christopher Crisci / Appleseed Cast