From the team at FutureDeluxe: “Collaborating with Swiss footwear company On Running, we created a series of films showcasing the recent upgrades to their classic shoe The Cloud.

“‘Built Different’ showcases four key aspects of the new Cloud 5 shoe; a 92% recycled materials upper mesh, a speed lacing system, a wider fit for better comfort, and more ankle durability.

“The results are four beautifully designed films that celebrate the brand’s craft, comfort, and engineered detail.”
 

 
Client: On Running

Production: FutureDeluxe
Director: FutureDeluxe

Audio: Zelig Sound