Pleid St., the Madrid CG studio that brought us the fabulous Vlisco Garden last year, returns with more surreal visions of high fashion in this work to launch the carbon neutral leather update to Mulberry’s classic Lily handbag.

From the team at Pleid St.: “Since its launch in 2010, the Lily has become one of Mulberry’s most beloved styles. In 2022, we were invited to create a film for the launch of Lily Zero, a sustainable update to the iconic Lily style.

“Lily Zero is the hero of a new era. We imagine the Lily living in harmony in a future inspired by the landscapes of the Metaverse with an unusual but wild nature, as a metaphor for a strong commitment to the environment.

“Lily Zero floats, spins, levitates, and ultimately has fun in a new world where anything is possible. We all have the option to move towards a promising common future, we just have to commit to respecting our legacy.”
 

 
Client: Mulberry

Production: Pleid St.
Director: Pleid St.
Team: Juanma Mota, Edgar Ferrer, Alvaro Poher, Zenzuke, Gonzalo Diaz

Sound Design: Banjo Soundscapes