Australian art and directing collective The Glue Society turns the rising cost of living on its head for British DIY/home improvement retailer B&Q with VFX and post help from Electric Theatre Collective.

Produced by Biscuit Filmworks UK and Revolver through London studio Uncommon, the film was shot entirely upside down with the products suspended from a lighting grid and the falling shots restricted to one take each.
 
 

 
Client: B&Q

Creative agency: Uncommon

Production: Biscuit Filmworks UK, Revolver
Director: The Glue Society
Producer: Tom Birmingham
Managing Director: Rupert Reynolds-MacLean
EP: Samantha Chitty
Head of Production: Polly Du Plessis
Production Manager: Adam Oyejobi
Director of Photography: Krzysztof Trojnar
Production Designer: Mark Connell

Post Production: Electric Theatre Collective
EP: Vic Lovejoy
Producer: Joe Billington
VFX Supervisor: James Sindle, Amy Smith
2D Lead: Amy Smith
Comp: Tane Welham, Catarina Goncalves
Grade: Jason Wallis

Edit: Tenthree
Editor: David Whittaker

Audio Post: String and Tins
Sound Design: Adam Smyth
Audio Mix: Joe Wilkinson
Audio Producer: Olivia Endersby

Music Supervision: King Lear
Music Supervisor: Sarah Giles, Kaya Pino