Our first nominee for the “Best COVID-related Creative” award goes to Canadian discount grocery chain No Frills for this PSA/music video by the all-Toronto team of VFX shop The Vanity, audio collective SNDWRx, and agency John St.

Not only is the work fast and infectious (sorry), the company is donating $1 to the President’s Choice Children’s Charity™ (to a maximum of $50,000) for every view or stream.
 

Client: Loblaw Companies Limited
SVP Marketing: Uwe Stueckmann
VP Marketing: Andy MacPherson
Director, Brand Marketing: Ashley McGill
Brand Manager: Naveet Nanwa
Director, External Communications: Aly Vitunski
PR Specialist: Jessica Gauci

Agency: john st.
Chief Creative Officer: Angus Tucker
Executive Creative Director: Cher Campbell
Associate Creative Director: Robbie Percy
Associate Creative Director: Caroline Friesen
Designer: Hannah Lee
Executive Producer: Brittani Wilcox
Photography Producer: Andrew LaGrave
Business Lead: Lindsay Day
Account Executive: Kelly Brennan
Chief Strategy Officer: Megan Towers
Senior Strategist: Jay Fleming

VFX/post: The Vanity
VFX Artists: Sean Cochrane, Naveen Srivastava, Andrew Farlow, Kaelem Cahill
Executive Producer: Stephanie Pennington
Producer: Katie Methot

Audio House: SNDWRx
Creative Director: Didier Tovel
Music Composer, Sound Design, Mixing Engineer: Didier Tovel
Additional Sound Design: Alex Gluch
Executive Producer: Alison Lawee

Photography
Photographer: James Michael Chiang