The South by Southwest Festival announces its first international edition will go live in Sydney in October 2023 with this multi-technique animated film by hometown directors Danny Stern and Jonathan Pui thru Present Company.

Danny Stern: “What was initially briefed as a hype reel became an energetic motion piece, combining visuals that represent the key pillars of the festival – music, screen, tech, gaming, and conferences.

“With an entirely open brief, and without a festival theme or lineup yet, we chose a mixed media approach, aiming to build hype and excitement for the event through a range of styles, all tied together by a uniform color palette.”
 

 
Client: SXSW Sydney

Production: Present Company
Director: Danny Stern, Jonathan Pui
Designer: Jonathan Pui, Danny Stern, Ben Toupein
Animator: Danny Stern, Jonathan Pui
Additional Design: Razif Djamaludin, Hayley McCormack, Monica Lasuardi, Anthony Christie
Account Director/Producer: Fiona Hetherington

Music: Cheekbone

Produced in collaboration with TEG, SXSW, DNSW