Director Federico Heller and the animation crew at 3dar (who brought us the epic insanity of this Lil Dicky video) just dropped a snappy piece of character comedy for their mixed reality game Eggscape.

Federico Heller: “Finally, we own the product that we’re advertising. So we created a piece that teases the game but does not approach it like classic advertising. That’s why we decided not to explain anything and just expand the Eggscape world and the characters.

“Eggscape is all about being afraid and our continuous sense of insignificance. So I wrote three stories that highlight features of the game: Facing formidable enemies, developing combat skills, and customizing your characters.
 

“Consumers have so many options that pitching you a product feels somewhat invasive. So our approach was more like: Before asking anything from you, please taste our world.”

 
“There are other promotional pieces where we describe game features in a more classical way, we wanted this to be a testimony of the core vibe. Consumers have so many options that pitching you a product feels somewhat invasive. So our approach was more like: Before asking anything from you, please taste our world.

“On the technical side, we are on a continuous crusade to find ways to optimize animation processes. With all the formidable advancements in AI and automation, it’s remarkable how high-quality cartoon animation remains very hard to simplify without a noticeable loss in quality or a compromise of style.

“We started this project with the premise of interchangeable eyes, mouths, arms, and legs. Characters were built in a way we could totally match the concept art for a new character by modifying another. As we built more, we had less and less work to make new ones. In the Eggworld, everybody is an organ donor.”
 
 

 
Production: 3dar
Director: Federico Heller
EP: German Heller, Marco Lococo
Art Director: Federico Carlini
Production Supervisor: Santiago Tereso
Head of Coordination: Lucila Trobbiani
Coordination: Mariano Nocitto, Florencia Sanchez, Victoria Pronzato
Assistant Director: Maria Claudia Fuchs
Lead Character Design: Oscar Ramos
Storyboards: Erica Villar, Fernando Baldo
Colorscript: Flavio Greco Paglia
Concept Art: Matias Almada: Erica Villar
Technical Drawings: Joaquin Herrera
3D Character Modeling: Camilo Ramirez: Kamel Alzate, Pablo Lopez de Belva, Leo Reznede
3D Set and Props: Kamel Alzate, Alejandro Libman, Pablo Lopez de Belva, Ignacio Rocca
Shading: Camilo Ramirez, Lautaro Schipizza, Steven Restrepo
Hair/Groom: Connye Garcia, Felipe Gomez, Alejandro Libman
Animator: Andersson Rey, Mateo Pavanel Sander, Fernando Maldonado
Animation TD: Julieta Mendilaharzu
First TD: Diego De Cata
Second TD: Santiago Paola
Hardware/Tech Support: Johan Enrique
Script Dev: Alejandro Villavicencio
Rigging: Julieta Mendilaharzu, Apolo Osornio, Brenda Castro
Lighting Supervisor: Alejandro Turano
Lead Lighting: Leticia Pires
Lighting: Alejandro Libman, Ignacio Rocca, Pablo Molina, Natalia Urrutia
Compositing Supervisor: Andres Chouhy
Compositing: Alejandro Villavicencio, Agustin Denis, Pablo Molina
Simulations/FX: Felipe Gomez, Mauro Petrelli, Joaquin Romero
Treatment: Sole Torres
Render Wrangler: Santiago Paola
Editing: Luciano Masdeu, Lucila Trobbiani, Maria Claudia Fuchs

Music/sound design: Bamba Sound

Boardmatics: Delafia Studio