Two of four new spots from Erin Sarofsky and crew for the Jeep Renegade subcompact crossover SUV aimed squarely at female car-buyers who, according to Wards Auto, purchase 65% of new vehicles.

Above: JEEP Renegade “Halsey”
Below: JEEP Renegade “Uri Grey”
 

Client: Fiat Chrysler
Agency: DDB Chicago
Production: Sarofsky
CD: Erin Sarofsky