How do you keep a fact-filled product film visually and emotionally engaging for three minutes? Director Thomas Traum and his team at TRAUM INC deliver the answer in this smooth and nimble explainer for the re-engineered Beats Pill Bluetooth speaker.

Thomas Traum in London: “A powerful product needs a powerful film. The Beats pill is as iconic as it gets. Far more than any other audio product, it permeates into pop culture. The film goes into the technical details in a non-technical way, making it fun and exciting to watch. The film contains 30 shots and took three months.
 
 

 
Client: Apple Beats
CD: Alex Bowring, Michael Malowanczyk, Daniel Spooner

Agency: ONE-IS
Producer: Valtteri Laihanen

Production: TRAUM INC
Director: Thomas Traum
Producer: Doireann De Buitlear
Editor: James Littlemore
VFX Supervisor: James Littlemore
DOP: Simon Paul
CG Artist: Christoph Strohfeld, Cian McKenna, Ewan Davidson, Jake Greenwood, Lisander Qorri, Mario Tran Phuc, Nick Zieroff, Wael Chams
Compositing Live Action: Marko Perendija
Shoot Production: Ella Sanderson

Titles: Michael Malowanczyk @ International Magic

Grade: Okay Studio
Colorist: Katie Dymmock

Music/Mix: Jake Troth @ UP & AT’EM
Sound Design: Kuedo