Canned vino may not be classy yet but it certainly is fun according to this blast of motion chaos for Archer Roose Wines from Zero VFX thru Boston agency Colossus and starring the brand’s co-owner and CCO Elizabeth Banks.

Colossus ECD Greg Almeida: “Honestly, it’s a shame that things like dinosaurs, wizards, and breaching sharks aren’t immediately associated with drinking luxury wine. Hopefully, this spot is the first step in changing that.”

Also based in Boston, Archer Roose Wines “prides itself on inclusivity, sustainability, and taking the stuffiness out of wine drinking.”
 
 

 
Client: Archer Roose Wines
Chief Marketing Officer: Sara Gable
Designer: Alison Glowacki

Agency: Colossus
ECD: Greg Almeida, Travis Robertson
Associate Creative Director: Armeen Shaidani
Art Director: Tyler Sugg
Copywriter: Jillian Apatow
EP: Nicole Hollis-Vitale
Producer: Samantha Derderian
Managing Director: Jon Balck

Production: Community Films
Director: Nat Prisco
EP: Carl Swan, Lizzie Schwartz
Producer: Nessie Clarke
DOP: Don Davis
Photographer: Kim Newmoney

Production: RedEye Reps
Producer: Lucia Tran

Post/VFX: Zero VFX

Color: Company 3 New York
Colorist: Tim Masick
EP: Ashley McKim
Producer: Kevin Breheny

Edit: Forage Edit
Editor: Kelly Hansen

Music/Sound design: Soundtrack Boston
Sound Designer: Mike Secher