Director/animator Mikhail Sedov at Subframe in Antalya, Turkey: “Komplete is one of the world’s leading audio production suites, it is Native Instruments’ flagship product and is essentially a bundle of all their products together in one package.

“For the past several releases, the artwork for Komplete has revolved around a multi-colored abstract image. The rainbow colors touch upon the array of products within the suite and the abstract images represent sound waves, and audio visualized.

“This year, we used the rebrand launch as a chance to completely overhaul the Komplete brand and take the product in a bold new direction.

“The circle is a universal symbol representing the notions of totality, wholeness, perfection, the self, unity, the infinite, eternity, timelessness, and all cyclic movement. We wanted the circle to tell the story of Komplete and be the focus of our new design system, within this concept how you choose to bring it to life is up to you.”
 
 

 
Client: Native Instruments

Production: Subframe
Director/animator: Mikhail Sedov