Even if you’re a diehard pacifist, this promo from Mothership director Neil Huxley for the UFC world bantamweight championship btw Ronda Rousey and challenger Holly Holm will grab you by the heart and learn you a thing or two about backstory.

Proof that character is the key to creating emotion and therefore connection.

Client: Ultimate Fighting Championship / Zuffa, LLC

Production Company: Mothership Media, Inc.
Director: Neil Huxley
Vice President | Executive Producer | Advertising & Games: Tiffani Manabat
Line Producer: Michael Angelos
Production Supervisor: Ben Oswald
Asst. Production Supervisor: Adam de Monet
Production Supervisor: Joe Faulstich Asst.
Director of Photography: Larkin Seiple
First AD: Mike Saffie
Production Designer: Abigail Potter
Digital Production Company: Digital Domain 3.0, Inc.
Vice President | Executive Producer | Advertising & Games: Tiffani Manabat
Creative Director: Neil Huxley
Associate Creative Director: Aaron Shact
Post Producer: Alex Michael
Editor: Pedram Torbati
Board-o-matic Editor: Ryan Todd
Flame Artist: Andy Davis

Sound/Music Design: ECHOLAB
Sound Designer/Owner: Gavin Little

Sound Mixing: Margarita Mix – Santa Monica
Original Track: “Experience” (Ludovico Einaudi, Daniel Hope & I Virtuosi Italiani)
Sound Designer/Mixer: Nathan Dubin
General Manager: Michele Millard