Kelly Meador and Daniel Elwing (aka Impactist) in Portland, OR: “In the FX series The Choe Show, artist David Choe explores relationships via paint and patter, finishing with portraits of guests rendered at the end of each exchange.

“Tasked with reflecting the feel of the FX series, we put together a few different concepts for effective episodic packages that touched directly on details that we found significant after an early preview of the episodes.

“Combining live-action angles of thick, heavy body paints with multi-plane arrayed flower and live-action plant details, we crafted an ever-changing, ever-shifting reflection of the series’ tone.

“Thick peaks of saturated paint meld with flower accents. Two-dimensional surfaces transition to three dimensions while petals, pistils, and stamens erupt from rippling colors. In addition, we handcrafted analog-type elements and alphabets to complete the package.

“As a new and novel type of series, our intent, like all our projects, was to deliver unique visuals to communicate the program’s singular tone.”
 

 
Client: FX Networks
Stephanie Gibbons: President, Strategy, Creative & Digital Multi-Platform Marketing

Steve Viola: SVP, Content Design & Visual Effects
Amie Nguyen: VP Motion Design

Synderela Peng: Creative Director Motion Design
Dara Barton: VP, Production, Content Design & Visual Effects

Wah Linh: Producer Motion Design

Production: Impactist


Director/animator: Kelly Meador, Daniel Elwing

Audio: Impactist