Director Prasad Kelkar and the motion design crew at Post Office Studios in Mumbai (the immersive content division of Kulfi Collective) combine dramatic scale and austere monochrome compositions to elevate this film for the Nothing Phone (2a) Plus.

Prasad Kelkar: “The brief for this film was to transform the surface of the Nothing Phone (2a) Plus into a surreal, otherworldly landscape where the product’s key features are discovered and explored.

The campaign is designed to emphasize the phone’s premium materials, the power and clarity of the front-facing camera, and the advanced capabilities of the chip set, all brought to life through futuristic and visually striking elements.

“The outcome is an innovative video that not only highlights the product’s key features but also creates a memorable and engaging experience for the audience, positioning the device as a cutting-edge, must-have technology.”
 
 

 
Client: Nothing
Team: Ryan L., Pranay Rao , Harsh Shroff , Simran Sachdeva, nicholas akinnibosun, Kevin Victor P., Dhruv Goyal, Eloise Pates

Agency: Made Thought

Production: Post Office Studios
CCO: Aditya Tawde
Director: Prasad Kelkar
CGI Supervision: Harsh Sharma
Account Director: Aunnesha Sen
Project Manager: Tashi Jain
EP: Tintu k Philip
Storyboards: Divya Gawde
3D Design/Animation: Benjamin Hodges, Vasil Kuzmich, Appa Chandra, Shailesh Kumar
3D Modeling: Ares Studio and Mohit Chauhan
3D Character Animation : Lalit Salunke , Geenia Fernandes
VFX & Compositing: Mohit Chauhan (Stocknock Studios)
3D exploration: Christoph Strohfeld, Bryce Walhof
2D Designer: Nicole George, Shradha Verma Varma,
2D Motion Designer: Unnikrishnan, Rashi
Render Support: Fox Render Farm

Music/Mix: Dale Curtis