The Roam, a colorful mini-monolithic portable smart speaker from Sonos, takes on a playful personality capable of enhancing its environment in this new CG film from the design and animation team at FutureDeluxe.
CD Ant Baena at FutureDeluxe in LA: “Being surrounded by the nature that inspired the colors themselves was a big inspiration for us, we set out to craft worlds in CG that could serve as the stage for this small speaker with astonishing sound for its size.”
The spot’s upbeat surreality gets an additional nudge from the music, an ethereal track from New Jersey experimental indie pop group Blood Cultures.
Client: Sonos
Production: FutureDeluxe
Director: FutureDeluxe
Live Action Production: Swanson Studio
DOP: Paul Wegman
Talent: Zach Feiner, Kamila Fahkry
Music: Blood Cultures “Set it on Fire”