Milan-based CG motion house Studio Sentempo elevates Italian natural supplements brand Mooor above a very crowded category with this quietly elegant film based on branding and packaging work by ET Studio in Verona.

Mario Coppola, co-founder/director at Studio Sentempo: “The client’s request was to communicate the main features of both the product and the sustainable packaging, a key element that makes Mooor stand out. The approach had to be premium and essential, able to highlight the product by making it the protagonist.
 

“The client’s request was to communicate the main features of both the product and the sustainable packaging, a key element that makes Mooor stand out.”

 
“The real challenge of this project, produced for the brand’s website and social, was to create visuals that combined the need for pharmaceutical-related communication with a much more contemporary look.

“The key was to merge a natural aesthetic, using pastel colors, with deeper lighting and atmospheres. The other challenge was to create a narrative that could work both for individual assets usable on a website and for a single clip.”
 
 

 
Client: Mooor

Branding agency: ET Studio

Production: Studio Sentempo
Director/designer: Mario Coppola, Alessandro Fantoni

Music: Harvey Fisher

Toolkit: Cinema 4D, Redshift