As part of a complete rebrand for French artisanal perfumery Atelier Cologne, FutureDeluxe works with agency AKQA to interpret the brand’s scents as elegant and organic CG sculptures that drive the updated visual language.

From the team at FutureDeluxe: “We looked at how we could visualize each fragrance note of which there were 2-3 in each scent, to build up a modular system that could be implemented as majestic living sculptures to represent the broad range of Atelier Cologne products.

“We created two hero narrative films for the flagship perfumes (Encense Celeste and Eclat de Tubereuse), three edits of six more scents, and key visuals for use in OOH, marketing, and in-store fit-outs.”

Watch the BTS reel:
 

 
 

 
Client: Atelier Cologne

Agency: AKQA

Production: FutureDeluxe
Director: FutureDeluxe
EP: Svet Lapcheva
Producer: Kavita Daggar
CD: Marcus Chaloner
ACD: Ben Black
CG Director: Ollie Harris
3D Artist: Kristian Glenn, Chris Harrison, Joey Phinn, Felix Chilvers, Husni Wahab, David Webster, Dobromir Dyankov, Stevie Rees, Rosie Emery

Sound Design: Echoic Audio