Kiwi vitamin and supplement brand Healtheries gets a shot of contagious cheerful energy in this spot delivered by director Roberts Kulenko and the team at Latvian animation studio Panic thru TBWA\New Zealand.

Panic creative lead/AD Gints Gutmanis: ​​”The video illustrates Healtheries’ feel-good philosophy ‘Live Life in the Green’. Focusing on joy and liveliness, it challenges traditional health narratives, which often concentrate on ailments, and stands out in the supplement market with a refreshing perspective on wellness.

“By aligning the main character’s pace with other characters, background elements, scene transitions, and match cuts, we gave the clip a cinematic look. We then chose flat lighting with some contour effects to integrate 3D objects into the 2D world and ensure a smooth blend with the 2D illustrations.
 
 

 
Client: Healtheries

Agency: TBWA\New Zealand

Production: Panic
Director: Roberts Kulenko
CD: Roberts Kulenko, Gints Gutmanis
EP: Laura Zavodska, Zane Sietniece, Zane MacDonald
Art Director: Gints Gutmanis
Animatic: Gints Gutmanis
Storyboard Artist: Arturs Bunts
Illustrator: Veronika Horban
Animation Lead: Gints Gutmanis
Cel Animation Lead: Francois Schonken
Rough Keys/Tiedowns: Milena Tipaldo, Francois Schonken, Melanie Gohin, Anastasia Titarenko, Kyrylo Novikov, Mike Levere
Clean Up/Color: Gabriella Jardine, Tanya Bozhinova, Melanie Gohin, Anastasia Titarenko, Mike Levere
2D Animator/Compositor: Vladimirs Karsecjans, Eduards Balodis, Vadims Luks
3D Animator: Thomas Loos

Music & Sound Design: We Are Father