How do you keep a deadly serious medication explainer engaging for a full three minutes? The motion design crew at Panic answered that brief with the rogue choice of brisk collage work injected with punk typography.

From the team at Panic: “OPVEE offers life-saving aid during an opioid emergency in a simple-to-administer way. It’s the first and only nasal rescue medicine specifically designed for synthetic opioids.

“Using a collage style, we aimed to increase awareness and provide instruction while keeping things equally simple to follow. A pixelated, printed-style character made for an approachable persona, like any peer needing help, and we pieced it all together to stick in our viewers’ minds.
 

“We knew the visual style needed to capture the viewer’s full attention and leave them with an indelibly strong understanding that they could easily recall when it was most important.”

 
“The challenge was to use a limited set of colors to captivate viewers, keep them engaged, and maintain highly memorable clarity. We also had to consider the viability of a visual style that may be atypical for the Pharma industry but ideal for this product’s audience.

“The use of collage provided great creative control over this complex narrative. The combination of realism and playfulness allowed for the incorporation of rich textures, backgrounds, and objects. This approach complemented striking custom typography that would enhance the voice-over and help the animation achieve a modern, attention-grabbing, and relatable result.

“We wanted the video to have a rhythm, to feel like it had a pulse so that it would breathe life into this topic. We knew the visual style needed to capture the viewer’s full attention and leave them with an indelibly strong understanding that they could easily recall when it was most important.”
 
 

 
Client: Indivior Inc.

Agency: Moon Rabbit

Production: Panic