While brand explainer films are now ubiquitous, there are very few that actually use the featured product to create the finished visuals – like, say, this one by Vancouver’s Ordinary Folk for the browser-based real-time 3D app Spline.

From the team at Ordinary Folk: “3D is great. But creating 3D within your browser, for free and without rendering – that’s mind-blowing.

“We knew we wanted to introduce Spline to the world in a special way, so we decided to learn Spline to create this brand piece and add new dimensions to our own work.”
 

 
Client: Spline

Production: Ordinary Folk
Creative Director: Jorge R. Canedo E.
Producer: Stefan Green
Writer: Julie Rybarczyk
Art Director: Grace Pedersen
Designer: Grace Pedersen, Avikali Lomavatu, Lorena G., Daniel Duncan
3D Animator: Daniel Duncan, Taylor Peters, Nicholas Ferreira,Thiago Steka, Ricardo Drehmer, Marcus Bakke
2D Animator: Claudio Salas, Taylor Peters, Jorge R. Canedo E., Thiago Steka, Ricardo Drehmer

Spline Support: Daniel Duncan, Grace Pedersen, Taylor Peters, Avikali Lomavatu, Mona Fani, Caleb Ellison

Music/sound design: Ambrose Yu
Voice Over: Maya Tuttle