Diego Martinez Sculpts Chelsea Boots for 1017 ALYX 9SM

Art director/CG artist Diego Martinez, based in Montpellier, France, makes his Stash debut with this moody and multi-textured CG spec film for a modern take on the classic Chelsea boot by American CD Matthew Williams.

Diego Martinez: “The 1017 ALYX 9SM Chelsea Boots offer an elegant blend of classic and modern design with a bold industrial and contemporary touch. They combine elegance with an urban edge, making them perfect for fashion enthusiasts seeking an avant-garde style.
 

“The references to stone and ice were intended to illustrate the robustness and elegance of the boots, showcasing their ability to seamlessly integrate into various environments.”

 
“The goal was to create innovative 3D visuals that highlight the adaptability of the boots while establishing a striking contrast between two distinct color palettes: stone and ice.

“The references to stone and ice were intended to illustrate the robustness and elegance of the boots, showcasing their ability to seamlessly integrate into various environments. This approach emphasized the dialogue between earthy warmth and sleek coolness, reinforcing the concept of a pair that is both timeless and contemporary.

“The sound design was conceived to accentuate the geometrical, raw, luminous, and icy aspects of the 3D visuals. We produced an entire ambient atmosphere with pads Timeshaper, Sidechain Triggering, Audio Triggering and Pitch-Shifting automations.”
 
 
1017 ALYX 9SM Chelsea Boots spec ad by Diego Martinez | STASH MAGAZINE

1017 ALYX 9SM Chelsea Boots spec ad by Diego Martinez | STASH MAGAZINE

1017 ALYX 9SM Chelsea Boots spec ad by Diego Martinez | STASH MAGAZINE

1017 ALYX 9SM Chelsea Boots spec ad by Diego Martinez | STASH MAGAZINE

1017 ALYX 9SM Chelsea Boots spec ad by Diego Martinez | STASH MAGAZINE
 
Director/animator: Diego Martinez

Sound Design/Mix : Loris Fleurant, Enzo Roblin