Tokyo motion design innovators Onesal (whose best CG work we track here), bring an abstract and elegant monochrome moodiness to this product film for US skincare brand SkinCeuticals through Brooklyn agency CA1 CA2.

CDs Robert Sundelin and Nahuel Salcedo at Onesal: “For the past two years, we have been privileged to collaborate with agency CA1 CA2 and SkinCeuticals on a series of innovative projects, including this Year of the Dragon campaign.

“This partnership has been a rich exploration of creativity and technical prowess, blending cultural symbolism with modern aesthetics, and continues to inspire new ventures. At the heart of this campaign is a beautifully subtle concept: bringing the mythic dragon to life through textures, movements, and sounds.
 

“This director’s cut version is centered around the idea of using fabrics, organic textures, and elements that represent scales to tell the story of a dragon awakening.”

 
“The aim was to create a visual and sensory experience that resonates within the beauty world of SkinCeuticals and allows for a unique representation of renewal and strength, themes that are deeply rooted in both Chinese culture and skincare narratives.

“This director’s cut version is centered around the idea of using fabrics, organic textures, and elements that represent scales to tell the story of a dragon awakening. This concept was designed to bring SkinCeuticals products to life, symbolizing renewal and transformation.

“High-realism textures, pulse-based animations, and carefully crafted sound design were employed to evoke the dragon’s emergence. The dragon’s scales, depicted with porcelain-like textures are designed to reflect the delicate yet powerful nature of the skin.”

Watch the R&D film:
 

 
 

 
Client: SkinCeuticals

Agency: CA1 CA2

Production: Onesal
Creative Directors: Robert Sundelin, Nahuel Salcedo
Film Director: Robert Sundelin, Esteban Blazquez
Art Director: Koichiro Kobayashi, Linus Zoll, Rui Figueiredo
Animation Lead: Yuma Ouchi
Animation: Kyoya Nagaiwa, Esteban Blazquez
Design: Yoritomo Shoji, Natalia Ramadori, Jaeyeoun Lee, Justin Kantor
Simulations: Yuma Ouchi, Koji Obara, Rejor Jiao
Storyboard: Nahuel Sagarnaga
EP: Feng Li
Film Editor: Robert Sundelin
Project Manager: Maria Belen Guerra
R&D Film Editor: Jaeyeoun Lee
Storyboard: Nahuel Sagarnaga

Music/sound design: Echoic Audio