Merging the obsessive craftsmanship of luxury timepieces with the adrenaline of Formula 1 racing, the team at Frame in Copenhagen drop a vibrant CG stunner for TAG Heuer.

Frame founder/EP Thomas Bay: “Ever since Jack Heuer penned a landmark deal with Scuderia Ferrari in 1971 to become its official timekeeper, TAG Heuer has been synonymous with F1 motor racing.

“To commemorate the watchmaker’s long-term relationship with the sport, TAG Heuer engaged Frame to create a film that introduces the new F1 Colours product, available in the traditional motor racing colors of green, red and yellow.

“The creative challenge was to capture the thrilling suspense of F1 racing, depicted through the key features of this stunning timepiece, all while celebrating the three distinct colorways.

“Through its sponsorship of legendary drivers like Juan Manuel Fangio and Ayrton Senna, TAG Heuer’s commitment to Formula 1 runs deep and the new F1 Colours product embodies this.”
 

 
Client: TAG Heuer

Director: Frame
Animator: Frame
EP: Thomas Bay

Sound Design: Box Of Toys Audio