From the design and animation team at Duke & Duck: “When our D.C. neighbor, NPR, reached out to collaborate on a new visual campaign for All Things Considered, we were thrilled. Being a team of podcast fans, we leaped at the opportunity to help ATC tell its story.
“Our goal was to remind viewers that All Things Considered’s curated content is a respite from the chaos of everyday life and media. To do this, we metaphorically used a train to represent being carried along your daily routine.
“We combined collage, textural elements, and rich lighting to create a look that was graphic with depth. NPR’s distinct brand color palette was used to create the world of the campaign. We also established a fun and diverse cohort of characters, environments, and situations for all listeners to relate to.”
Client: National Public Radio
Production: Duke & Duck
Producer: Aliyah Oestreicher
Art Director: Katie Trayte
Design: Katie Trayte, Conner Troxclair
Animation Director: Conner Troxclair
Animation: Conner Troxclair, John Martinez, Stella Oei, Cal Benedict
Sound Design: The Chicken