From the team at Parachute Typefoundry in London: “The landscape of visual communication is changing and this new release redefines DIN in order to handle the demands of modern technology.

“DIN Max is a brand new variable type system completely re-designed and re-imagined from the ground up with 3 design axes.

“Two additional widths, Extra Compressed and Wide, were added at both ends of the design spectrum, with the very narrow widths well suited for display use, whereas the wide version is equally comfortable for display and text use.

“Furthermore, DIN Max now comes with cleaner shapes and higher legibility even at small sizes whilst its robust strokes and revised spacing make the new version much more readable.

“At the same time, its expressive character is retained by adopting alternates which respond automatically to variations in width and weight and preserve the rhythm of the design.”
 

 
Client: Parachute Typefoundry

Production: Beetroot Design