The design and CG motion crew at NotReal (whose work we track here) unleash an appropriately maximalist demo film for VIZIO TVs promising “more color, brightness, contrast, detail, clarity… more everything”.
Lari Miranda, EP at NotReal: “When VIZIO approached us to create a powerful and multi-purpose art film celebrating their TV picture quality, we knew we had to go beyond a typical ultra-high-res demo video.
“Leveraging the concept of ‘More of everything’ as our creative foundation, we developed a vibrant, multi-layered narrative that unfolds like a journey of discovery.”
“This time, we set out to craft a film that would stand apart — an immersive visual experience that not only highlights the vivid colors, sharp contrasts, and breathtaking clarity of VIZIO’s screens but also tells a compelling and captivating story.
“Leveraging the concept of ‘More of everything’ as our creative foundation, we developed a vibrant, multi-layered narrative that unfolds like a journey of discovery with each environment carefully chosen and designed to metaphorically represent different product features.”
Client: VIZIO
Agency: Partner
ECD: Rich Scurry, Will Hartman
EP: Paul Klinke
Production: NotReal
Director: NotReal
CD: Milton Gonzalez, Guillermo Zapiola
EP: Max D’Angelo, Roberto Connolly
Creative Project Manager: Martin Orza
Project Manager: Sofía Lopez Pumarega
Talent Manager: Lucila Mansur
Storyboard: Martin Orza, Milton Gonzalez
3D Designer: Vitor Texeira, Juan Cioffi, Flor Tasso, Linus Zoll, Gonzalo Miranda, Joan García Pons, Jose Llano, Carolina Carballo, Joey Phinn, Federico Mohr, Guillermo Zapiola
3D Animator: Federico Piccirillo, Nico Piccirilli, Pato Molina, Alex Loud, Macarena Mosquera
Simulations: Paul Esteves
Rendering: Vitor Texeira, Juan Cioffi, Alex Loud, Macarena Mosquera
2D Compositing/Grading: Milton Gonzalez, Guillermo Zapiola, Martin Orza
Compositing/Grading: Mauricio Navas, Milton Gonzalez
Sound Design: Fabrizio Martini
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