London-based freelance AD/designer/animator Romain Loubersanes imparts a spirited and playful tone to the 2024 Motion Motion Festival in Nantes, France, with this tightly choreographed typographic trailer.

Romain Loubersanes: “The 2024 Motion Motion Festival identity stretched my typography skills in new directions. Approaching the challenge with eagerness and a touch of uncertainty, I embarked on a journey of exploring the fundamentals of motion, spacing, and timing. It proved both enlightening and humbling, reminding me of the vastness of the design landscape.

“The concept of overlap emerged as a guiding principle, allowing me to weave together elements of design and motion in a harmonious dance. Each stroke and curve became a testament to the collaborative nature of creativity.”
 
 

 
Client: Motion Motion Festival

Director/animator: Romain Loubersanes
Additional Animation: Mathieu Dellabe

Music: Petit Grand Studio