The most reliable way to perk up just about any explainer video is to populate it with smile-inducing characters – exactly the route Buenos Aires studio Buda chose in this film for corporate wellness app Gympass.

You can grab peaks at other recent character-driven work from the Buda crew in this COVID PSA, these online films for Nike, and this collaborative work with a couple dozen of their closest friends.
 

Client: Gympass

Production: Buda
Director: Buda
CD/AD: Dalmiro Buigues
Animation Director: Martin Dasnoy
Character Design: Carmona
Other Design: Cardolina
Rigging: Julio Velzquez, Martin Dasnoy
Animators: Maximo Ponz, Julio Velazquez, Martin Dasnoy
Motion: Martin Muerza
Modeler: Julio Velazquez, Marcelo Pepice, Martin Dasnoy, Dalmiro Buigues, Agustin Páez
Texture/Lighter: Agustin Páez, Matias Sanchez, Dalmiro Buigues
Compositor: Dalmiro Buigues

Sound design: Facundo Capece
VO English: Erin Setch
VO Portuguese: Cecilia Hermann