Combining a storybook illustration style with the VO of a precocious seven-year-old, Dress Code director Qian Shi and agency Madwell keep this spot for Inspire Clean Energy optimistic while delivering a serious environmental message.

Jeff Gillette, ECD at Madwell: “Casting a seven-year-old created an omniscient voice of a generation speaking to adults who can effect greater change now. Ultimately, that’s who will be affected by the environmental choices we make today.

“It also felt natural to have a child’s voice tell this story since we took a children’s-book approach in our writing and animation. Our goal was to stand out in a sea of climate change fear tactics.”
 

 
Client: Inspire Clean Energy

Agency: Madwell
Chief Creative Officer: Chris Sojka
Executive Creative Director: Jeff Gillette
Creative Director: Melanie Simonich, Pedro Saldarriaga
Senior Copywriter: Charity Lombardo
Senior Designer: Sam Cohen
Group Production Director: Chrissy Riskam
Senior Producer: Greg Dzurita

Production: Dress Code
Director: Qian Shi
ECD: Dan Covert
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Assistant Producer: Lauren Zmirich
Designer: Chamaine Yu, Christopher Vela, Elena Chudoba, Matt Choi, Marta Lemos, Nivedita Sekar, Pablo Lozano, Rasmus Löwenbrååt, Zilan Lin
Animator: Giorgio Gore, Hao Li, Matt Choi, Pablo Lozano, Romain Loubersanes, Zilan Lin

Music: Pull Studios (A Music Company)
EP/Sound Design: Scott Brittingham
Composer: Mitch Davis

Sound Editing/Mix: You Too Can Woo
VO: Khloe Bruno