Working with Singapore prodco Six Toes, the CG mavens at Found in London sculpt an elegant and minimalist brand film highlighting the features and finishes of Samsonite’s EVOA-Z carry on and positioning it as a work of art.

From the team at Found: “Six Toes approached us with the concept of ‘multi-dimensional’, which proposed the interplay of light, angles, and intricate reflections to add sophistication to the product presentation, treating it like a piece of art. The Six Toes team supplied a clean/minimal architectural direction upfront, which Found developed upon.
 

“We created a setting reminiscent of an art gallery, evoking the ambience of a museum. The environment and props were designed to resemble the product’s fusion of premium quality, innovation, and timeless design.”

 
“To complement the sophisticated design of the EVOA-Z, we created a setting reminiscent of an art gallery, evoking the ambience of a museum. The environment and props were designed to resemble the product’s fusion of premium quality, innovation, and timeless design – classic but contemporary. Mirrors, abstract reflections, and portals represent the product’s multidimensional aspect.

“The concept presented the challenge of reflecting the hero object in multiple mirrors whilst retaining compositing flexibility. We added extra passes to maintain control over each grade and future compositions.”

Watch the R&D reel:
 

 
 

 
Client: Samsonite

Production: Six Toes

Direction/design: Found Studio

Audio: Massive Music