In their latest collaboration with Swiss luxury watch brand Hublot, CD Salvatore Giuntathe and the motion crew at Ditroit in Milan embrace their 3D design and rendering OCD and crank the hyper-detail dial up to 11.

Salvatore Giunta: “This limited edition watch was the perfect chance to focus on the material’s extraordinary performance and qualities, conveyed through icy cold, monochromatic imagery. The film is an elegant parade of black-and-white beauty shots, minimalist lab settings, and impactful aesthetics.
 

“We believe that maniacal attention to the minutest details in the film is the best way to communicate the same values driving the crafting of this product, a testament to the fusion of tradition and modernity.”

 
“Besides the prestigious watch mechanism, a micro-rotor tourbillon and the carbon fiber and Texalium (a mix of a fiberglass core and aluminum top layer) are the real actors coming into play in the film, where both robustness and feather-lightness are meticulously romanced layer after layer, and frame after frame.

“The strap also plays a relevant role in the narration: it is not merely an accessory but a feat of engineering, light, and ergonomically comfortable. We believe that maniacal attention to the minutest details in the film is the best way to communicate the same values driving the crafting of this product, a testament to the fusion of tradition and modernity.”

Watch the process reel:
 

 
 

 
Client: Hublot
Creative Director: Alexandre Bertrand

Production: Ditroit
Creative Director: Salvatore Giunta
Design/Development: Marco Serracca, Claudio Gasparollo, Matteo Nicoli, Mantas Bardauskas, Alessandro Nobile, Aaron Smith, Christian Cabiddu, Davide Rubini, Maria Grazia Di Giovannantonio, Pol Escarrer
Producer: Noemi Bugli

Audio: Chris Banks