K-hip hop meets iPad in this fully psychoactive music video for artist Jay Park directed by Kyu Ha Kim and based on illustrations by Korean webtoon artist Namon thru TBWA\Media Arts Lab Seoul.

Drawing inspiration from Park’s own artistry and tattoos, Namon used the iPad and Apple Pencil for the initial drawings and preliminary editing, complimented by illustration/2D animation app Clip Studio Paint and the Mental Canvas Draw app which allows users to position drawings in 3D space.

Take a peek at Namon at work in this short making-of video:
 

 

 
Client: Apple

Agency: TBWA\Media Arts Lab Seoul

Production: PlanIt
Director: Kyu Ha Kim
Illustrator: Namon

Music: Jay Park “Bite”