Until they were sidelined by the Omicron variant, these six joyful and abstract films created by NYC’s Block & Tackle, were going to run on a massive 52′ by 18′ LED screen amplifying Google’s presence at CES 2022.

Black & Tackle founder/CD Adam Gault: “Over the course of four days, the giant LED screen gracing the front of Google’s booth was to be filled with visually engaging stories illustrating the seamless and exciting ways that Android products work together and fun breather moments called Art Breaks.

The final pieces use a variety of metaphorical storytelling techniques to push the boundaries of the design system

“The final pieces use a variety of metaphorical storytelling techniques to push the boundaries of the design system established by Google Creative.

“In each mini-film, curious graphic shapes embark on unexpected journeys and discover new ways to interact, create, get along, and have fun.

“The distinct ideas in each piece allowed the team to explore different production techniques as well. In ‘Machine’ the mechanical interactions are automated with linked expressions in After Effects. ‘Eureka’ is more introspective and it follows its own internal logic, which was mapped out in writing before any design began.

“‘Journey’ was designed and animated in 3D and rendered using Redshift. It required the team to carefully calibrate the compositions and lighting to ensure consistency with the established design system.”
 
In Unison (above)
 
Friends
 

 
Journey

 
Machine

 
Gamified

 
Eureka

 
Client: Google

Production: Block & Tackle
Director: Block & Tackle
CD: Adam Gault, Ted Kotsaftis
Producer: Dorian Carli-Jones
Project lead: Mike Russo
Designer/animator: Mike Russo, Alex Winakor, David Jouppi, Dylan Goodsell, Saurabh Shriwas, Jamie Justen, Matt Rudinski, Larisa Martin, Nick Parente

Sound design: The Chicken