From the release:

According to the World Health Organization (WHO),* 5.8% of Brazilians suffer from depression. In that state, it’s common for people to think that life has no meaning and that whatever they’ve lost will never come back.

But many of those who are ready to give up on hope and throw away their will to go on eventually find love and happiness brought back to them in a very simple way: the presence of a dog in their lives.

To reinforce the positive effect that dogs have on humans, PEDIGREE® turned to the most common game between a caretaker and their pet: throwing something for the dog to fetch and bring back. The brand used this playful activity to launch a campaign encouraging adoption, with creative development by AlmapBBDO.

In addition to an animated short telling a beautiful, poetic story, the initiative included the creation of a line of fetch toys emblazoned with the words “love,” “happiness,” “life,” and “hope,” which were sent out to influencers and people who had recently been through a difficult experience.”

*Study from 2017

Client: MARS

Agency: AlmapBBDO
CCO: Luiz Sanches
Executive Creative Directors: Andre Gola, Pernil , Bruno Prosperi, Keka Morelle, Marcelo Nogueira
Creatives: Pedro Corbett, Firulo
RTVC: Vera Jacinto, Diego Villas Bôas, Aline Silva

Production: LOBO, Vetor Zero
Executive Producers: Alberto Lopes and Sergio Salles
Directors: Gabriel and Alton
Animation Director: Fabiano Broki
Liaison: Thaís Lopes
Post-Production Management: Clara Morelli, and Rosângela Gomes
Post-Production: Vivi Torre
Post-Production: Equipe LOBO/Vetor Zero

Audio Production: Cabaret
Music Production: Cyro Neto and Guilherme Azem
Composer: Andre Henrique
Mixing and Post: Gab Scatolin