Fixip, a collection of CG, post, and retouching veterans based in LA and Europe, showcase their creative and production talents with this utopian vision of the future of driving starring the Audi E-Tron GT.

From the team at Fixip: “This project emerged from our recognition that many automotive campaigns tend to feature similar settings and environments, often due to budgetary or logistical constraints.

“To address this, our research and development team at The LAB developed a new workflow that allows us to create unique and immersive environments. Breaking away from conventional clichés, the film offers a refreshed vision of the automotive world that aligns with today’s challenges.
 

“Although primarily created in CGI, our film incorporates real footage elements to seamlessly blend technology and nature.”

 
“Inspired by the Solar Punk movement, we set out to infuse the film with a positive and sustainable message that aligns with Audi’s electric vehicles. This movement, which blends technology and ecology, guided us in creating a future where cars seamlessly integrate with natural and technologically advanced landscapes.

“Although primarily created in CGI, our film incorporates real footage elements to seamlessly blend technology and nature. The result is a film that not only grabs attention but also sets a new standard for how brands can communicate their vision of a sustainable future.”
 
 

 
Client: Audi

Production: Fixip
Director: Fixip
Grade: Fixip