Continuing their quest to raise awareness of global issues, Studio Birthplace leverage their narrative and VFX talents to help environmental non-profit Canopy sound the alarm that 3.1 billion trees are cut each year for paper packaging.

Directors Sil van der Woerd and Jorik Dozy at Studio Birthplace: “In the face of our climate crisis, every industry must transition towards zero-impact, sustainable solutions. Making packaging from agricultural residues and discarded food waste instead of living trees, is a perfect example.
 

“We felt it was crucial to depict trees not as mere trunks that look like resources, but as living beings that are part of complex ecosystems.”

 
“What does the volume of 3.1 billion trees look like? When considering how to best visualize this, we felt it was crucial to depict trees not as mere trunks that look like resources, but as living beings that are part of complex ecosystems, providing habitats for animals, producing clean water, and generating the oxygen we breathe.

“To emphasize their role as living entities, we visualized the various types of CGI trees seen in the film, complete with branches and leaves. Together, they form a slow, elegant avalanche creeping through the streets of London, overwhelming yet graceful.”
 
 

 
Client: Canopy

Production: Studio Birthplace
Director: Sil van der Woerd, Jorik Dozy
Writer/editors: Sil van der Woerd, Jorik Dozy
EP: Alea Rahim
Producer: Tilly Compton
DoP: Keidrych Wasley
VFX director/compositor: TimSmiT
Matte Painter/lighter/shader: Sohaib Bouaiss
Tree Simulation Assistant: Alex Scollay
Roto: Elephant Gate, Supernova studios
Color Grade: Keidrych Wasley

Music/Sound Design: Storm Elfrink

Thanks: Adam Booth, Park Village