CD Raj Davsi and the design team at FutureDeluxe spin CG, live-action, and 2D motion graphics into a tight three-minute opus showcasing the updated features and benefits of the Powerbeats Pro 2 fitness headphones.

Raj Davsi: “The opportunity to craft and direct ‘Behind the Design’ for the new Beats Powerpro 2 was an incredible experience, from shooting the live action to creating beautiful CGI.
 

“The film was developed through an experimental research and development process that allowed us to push creative boundaries, resulting in a project rich in design layers and dynamic mixed-media moments.”

 
“The film was developed through an experimental research and development process that allowed us to push creative boundaries, resulting in a project rich in design layers and dynamic mixed-media moments. One highlight was the on-set scanning and transformation of Lionel Messi into particles using experimental techniques.

“Through extensive research and multiple creative iterations, the team refined a hybrid approach – blending live action with CGI and TouchDesigner, elevating the film’s technical and artistic execution.”

Watch the R&D reel:
 

 
 

 
Client: Beats

Production: FutureDeluxe
Director: FutureDeluxe
CD: Raj Davsi
EP: Maria Hanafy
Senior Producer: Tiffany Brathwaite
Art Director: Martin Cusano
Designer/Animator: Jake Wyand, Nick Bauer, Dagmar Irrig, Garet Gioia, Ewan Davidson, Yaro Svyatykh
2D Motion Designer: James Spink
Modeler: David Rencsenyi, Alex Whyles
Editor: Matt Cronin
Compositing: Igor Gama
Rotoscoping: Pavel Zakharov
Storyboard Artist: Sylvie Minios

Color Grade: Harbor

Live Action production: Swanson Studio
DOP: Tyler Ashlock
Line Producer: Wendy Bryant-Giles, Karina Lomelin Ripper, Madison Janke

Sound Designer: UP&AT’EM