The Ambassadors’ crew in Amsterdam handled the character design, VFX, post, audio and music in this latest heartwarmer for Staatsloterij, the Netherlands’ largest lottery known for its life-changing New Year’s Eve jackpots.

From Ambassadors: “While 30 million in the bank might just create enough happiness in itself, this campaign focuses on the joy that comes from helping one another.

“There was a lot at stake with crafting our CG hedgehog. But with a dedicated VFX and 3D team working on this alongside animators and the whole team for the final polish, we’re happy with the lifelike joy that Freddie brings to the screen.”
 

Client: Staatsloterij

Agency: TBWA\NEBOKO

Production: Pink Rabbit
Director: Ismael ten Heuvel
DOP: Martijn van Broekhuizen

VFX/post: Ambassadors
Producer: Daphne Litjens
VFX Supervisor: Stephen Pepper
VFX Artists: Melissa van het Spijker, Dennis van der Linden, Jeremy Verf
3D Supervisor: Will Jeffers
3D Artists: Alexander van Buggenum, Jeroen Hoolmans, Ralph Meijer, Jeroen Cloosterman, Sjoerd de Greef
3D Animation: Nanda van Dijk, Nick Groeneveld
Character Design: Rachelle Slingerland
Artist Manager: Marissa Zandvliet
Colorists: Didier Lefouest, Matt Hare
Sound Designer: Rens Pluijm
Composer: Sebastiaan Roestenburg
Sound Producer: Mandy Kruisselbrink

Edit: MRTN