Passion directors MegaComputeur, best known for their sharp comedic work, steer a more serious course here creating a marine metaphor for the disorientation and fear that Alzheimer’s can cause patients and their families.

The full CG film was produced by Passion animation crews in Paris and London thru French agency ici Barbès for the French Alzheimer’s and related diseases Association.

From Passion: “The film showcases a mother and her daughter on a small fishing boat being brutally shaken by a violent storm. The metaphor tells of the upheavals that a diagnosis of such an illness can cause in patients and their families: the loss of reference points, isolation, lack of understanding, and fear.

“The film underscores France Alzheimer’s mission by strongly highlighting its values: the association’s proximity and support, metaphorically represented by the seagulls, and its strong sense of inclusiveness, symbolized by the compass in the sky.”
 

Client: Association France Alzheimer et maladies apparentées

Agency: ici Barbes
Creative director: Alexandre Drouillard
Art director: Timothée Bouquet, Loris Utard
Copywriter: Timothée Bouquet, Loris Utard TV producer: Elisa Clavel

Production: Passion Animation Studios
Director: MegaComputeur
Producer: Marion Vermogen, Marc Bodin-Joyeux
Post-Producer: Rita Oliveira, Juliette Stern
VFX Colin: Perrett, Darlene Buttner
CG coordination: Suzanne Forward

Sound: Start-Rec
Music: Pablo Alfaya (Gum/Vietnam)