First introduced in 1958, Kellogg’s mascot Cornelius the cockerel finally makes the leap to 3D courtesy of the CG creature crew at Framestore and MJZ director Matthijs van Heijningen thru Leo Burnett UK.

From the team at Framestore: “We were entrusted to refine the look and character of Cornelius whilst ensuring he remained instantly recognizable as the Kellogg’s mascot. Achieving this involved preserving his signature crown and iconic colors while reimagining him in a more photo-realistic style — an approach that had never been undertaken before.”

Mark Elwood, CCO, Leo Burnett: “‘See You in the Morning’ is our new platform for an iconic brand. We wanted to celebrate Kellogg’s legacy by bringing back Cornelius, the mascot, with all his original swagger, while giving him a fresh energy to connect with a new generation.”
 
 

 
Client: WK Kellogg Co

Agency: Leo Burnett UK
CCO: Mark Elwood
Creative Director: Marcus Aitman
Senior Creative: Joe Miller
Design Lead: Miriam Menendez
Motion Design Lead: Carmen Perez Jimenez
Designer: Karolina Alvekrans
Producer: Sam Smith, Lou Pegg

Production: MJZ
Director: Matthijs van Heijningen
Producer: Donald Taylor
Production Manager: Spike Elwood

Animation/VFX: Framestore
Executive Creative Director: William Bartlett
2D Supervisor: Jonni Isaacs
CG Supervisor: Joel Savage
Animation Supervisor: Rocky Vanoost
EP: Alexia Paterson
Line Producer: Robyn Borrageiro
Production Coordinator: Rachel Knight
Production Assistant: Jamie Scott
Flame Artist: Aadel Matoorianpour
Head of Editorial: Humberto Reynaga
VFX Editor: Andrew Fineberg
VFX Shoot Supervisor: Enrik Pavdeja, Joel Savage
Concept Artist: Sam Rowan
Asset Generalist: Bruno Reis Coimbra, Billy Butler
Head of Groom: Gabriela Ruch Salmero
Groom TD: Clara Simoné
Rigging TD: Nathan Clark
Asset Team: Khaled Sabry, Florian Rigollet
Animation Team: Adam Bailey, Alfonso Sicilia, Benjamin Lane, Bharat Gour, Camille Garlaschi, Ed Sherwood, Christopher Hutchinson
Creature FX TDS: Jack Hubbard, Saabir Pinkney, Steve Page
Lighting Team: Joel Savage, Johannes Sambs, Martin Blunden, Michael Lyle, Robert Connor
FX Artist: Ehsan Parizi
Compositor: Amelia Braekke-Carroll. Benjamin Lilley, Jonni Isaacs, Pedram Aghakhani, Sian Drury, Matthew Thomas
Senior Digital Matte Painter: Harry Wormald
Layout Team: GowriShankar Gopinathan, Anna Ventre, Oliver Cordwell

Edit: WhiteHouse
Editor: Russel Icke
Edit Assistant: Thomas Sheriff

Color: Company 3
Colorist: Jean-Clément Soret
Supporting Colorist: Matthieu Toullet
EP: Ellora Soret

Sound: Steve Perski at Harbor

Music: Jurassic 5 “Jayou”