Flamboyant Paradise directors Javier Lourenço and Álvarez Ortega Bianchi team with composer Pedro Gómez to stage a musical fecal frenzy for animal rights organization PETA while making the point that being vegan is good for your gut.

Javier Lourenço and Álvarez Ortega Bianchi: “The visual direction was designed to bring warmth to a rather uncomfortable topic. We chose kawaii-style characters because they allow us to speak about poop in a cute, and naïve way. We animated the film in cel animation to make the characters feel truly alive and lovable.
 

“The visual direction was designed to bring warmth to a rather uncomfortable topic.”

 
“By transforming a basic, bodily function into something colorful and charming, the spot manages to flip the script on vegan messaging. No guilt. Just smooth moves — and a solid reason to go plant-based. Because when you go vegan, animals don’t suffer — and neither do you.”

Pedro Gómez at Noroeste Music: “To match the playful visuals, we explored a wide range of moods and genres, until, together with the agency and directors, we landed on the idea: it had to feel like a sketch from Saturday Night Live. That led us to something catchy and lo-fi, conceptualizing the idea of smoothness with an R&B vibe.”

Watch the BTS video:
 

 
 

 
Client: PETA

Agency: Samy
Global CCO: Santi Lucero
CD: Santi Lucero
Copy: Santi Lucero, Adrián Rey, Nicolás Larroquet
Art Director: Santi Lucero

Production: Flamboyant Paradise
Director: Javier Lourenço, Alvarez Ortega Bianchi
EP: Javier Lourenço
Head of Production: Julia Macarena Novío
Character/Environment Design: Alvarez Ortega Bianchi
Story Board: Mariano Aponte
Animator: Esteban Dunand, Juana V. Lin, Lena Mandel, Malena Medel, Evelyn Martí, Jerónimo Fernández, Catalina Lorente, Sofía Belén Sosa, Agustín Martínez Ludueña, Nicolás Carmona
Edit: Nicolás Politi, Sebastián Hecker

Music/Sound Design: Noroeste Music
Composer: Pedro Gómez, Javier Lourenço, Santi Lucero
Sound Design/Mix: Martín Chebli Murad
Singer: Patrissia Lorca