In their latest work for British luxury design brand Tom Dixon, London studio jformento and director Jonathan Formento draw on the anthropomorphic charm of the POSE Task lamp to choreograph a playful CG product film.

Jonathan Formento: “This was a particularly exciting piece for us, bringing character and personality to the pieces themselves, creating a ballet-like dance between the products, and pushing to strike a subtle balance between playfulness and elegance.

From Tom Dixon: “A strong silhouette and touch of humour define the POSE’s personality, while precise adjustability and high light output ensures adaptability and functionality for any space. Balancing functionality with minimal design, the lamp radiates light and individuality with equal brilliance.”
 
 

 
Client: Tom Dixon Studio

Production: jformento

Sound Design: Sebastian Anus