This impossible-to-ignore new CG character spot by Auckland animation house Cirkus thru agency Milk + Honey United takes a poke at the status quo healthcare system for Australian virtual care provider Rosemary Health.

The 90-second spot, built around an animated pop-punk trio called Fully Sick (hammering out a track by Squeak E. Clean Studios), anchors a campaign that includes stills of the characters adding a friendly and approachable tone to the Rosemary website.

For more raucus fun from Cirkus, check out their classic short Jack of All Trades: The Butcher

Watch the making-of video:
 

 

 
Client: Rosemary Health
Head of Marketing: Sara Lim
CEO/Co-founder: Roman Bonjean

Agency: Milk + Honey United
Co-founder/CCO Steve Jackson, Andy DiLallo
CD: Grant McAloon
Head of Design: Ramon Rodriguez
Managing Director: Hazelle Klonhammer
Head of production: Monique Pardavi
Strategist: Catherine King

Production: Cirkus
Animation Director: Christian Greet
Storyboarding/design: Amber Edwards
3D Modelling/Texturing: James Turnbull, Phil James, Audee Halim, James Hyun
Rigging/BFX/CGI: Ambar Nair, Arpan Biswas Ben Traje, Tapas Basu, Laurent Mercereau
3D Animation: Joon Seok Yoon, Tim Shuo Li, Bruno Etchepare, Amber Edwards
Lighting/Rendering: Christian Greet
Compositing: Christian Greet
Producer: Audee Halim

Music/sound design: Squeak E. Clean Studios
Music Composition: Scott Langley
Sound Design/Mix: Simon Lister
Music Producer: Karla Henwood