These films represent the ongoing golden age of CG and some of the most innovative designers and directors of what we call 3D Style – a genre Stash defines as a form of digital magic realism fueled by vigorous experimentation.

All these films were published in The Stash Permanent Collection during 2021 and are listed here in chronological order by the date of publication.
 
 
“CASA NESPRESSO” (above)
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Andrew Jones, founder and ECD at FutureDeluxe in London: “The brief from the agency was to design and bring to life Casa Nespresso, the home and centerpiece for a huge global campaign.

“The house and everything that happens within it was designed solely to showcase Nespresso products in a charming and playful yet sophisticated way.”
 
 
 

“DATA PROCESSING”
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Anna Gulyaeva, writer and project manager at Media.Work in Moscow: “As a rule, we spend half of our time in the studio working on personal projects and explorations, and Data Processing is one of them.

“It started out of our observations about the visual language of digital technologies evolving way slower than the technologies themselves.”
 
 
 

“ONEBLADE BRAND FILMS”
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Evaldas Cesnavicius and Giedrius Paulauskas, co-founders at Playback Studio in Los Angeles: “The client had a script for a 30-second clip but we pitched 5 x 15s and various loop videos for web and social media to provide visual variety.

“After a brainstorming session, together with OneBlade’s CMO Josh Nash, we chose the best ideas to present the product photo-realistically within surreal surroundings.”
 
 
 

SAMSUNG “NOTEBOOKPLUS2”
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Creative director Tom Dibb, who is responsible for The Mill‘s direct-to-brand projects, leads this elegant and often ethereal film for Samsung’s new Notebook Plus2 while always maintaining a sense of playfulness and surprise.

According to Philip Lück, art director and lead designer on the project: “The whole 60-seconds are based around the four main features of the Notebook Plus2: Design, processor and graphics, storage, and ports.”
 
 
 

“SYNCED”
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Director/animator Fabian Aerts in Belgium: “Synced is an experimental short created in collaboration with audio artist Jutrø and his track “Travva” (voc. Linda).

“The film is a reflection on our current society and our desire to meet our basic needs. This is the crowning glory of exhibitionism and voyeurism.”
 
 
 

HUBLOT “SAPPHIRE”
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Jill Wilkie, business manager at Tendril in Toronto: “[This film] is a visual celebration of the highly technical 10-year development process behind the timepiece, which has a case and bracelet made entirely from sapphire.

“The team at Hublot are true masters of material chemistry, engineering, and aesthetics. With this film, our goal was to capture the story of how these wearable works of art come into being.”
 
 
 

BAILLIE GIFFORD “HIGH YIELD BOND FUND”
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Kevin McCrae, CD/founder of Playdead [now Revenant] in Glasgow, Scotland: “We were tasked with the exciting opportunity to direct, produce and create an engaging promotional film for investment management company Baillie Gifford.

“Creating a sequence that wasn’t stereotypical of the finance industry but had warmth with subtle satisfaction was the overall goal with the animation.”