From the Atlantic: “In the latest episode of Home School, The Atlantic’s animated video series about parenting, Katherine Reynolds Lewis, author of The Good News About Bad Behavior, explains how parents can effectively set limits for children by implementing the Four R’s Rule.

“By following these rules, parents can abandon the role of the bad cop disciplinarian and simply enjoy spending time with their kids.”

Client: The Atlantic
Direction/design: Elyse Kelly, Alessandro Novelli