Alessandro Novelli, director and founder at Barcelona studio Newgold, crafts a dark but hopeful sci-fi story called “Planet J” for Amnesty International thru ContrapuntoBBDO.

Alessandro Novelli: “‘Planet J’ is a story of journey and a discovery, of hope and possibility, of our present and our future. A fable, a metaphor on intelligent life and human rights, on space and on our time. A story of a different planet and a same world.”
 

Client: Amnesty International

Agency: ContrapuntoBBDO
Executive Creative Director: Carlos Jorge
Creative Director: Antonio Castillo, Lolo Ortega
Art Director: Raúl López
Graphic Design and Communication: Catherine Correa, Jorge Aguado
Producers: Gema Crespo, Melissa Ferrero, Vanessa Castro

Production: Newgold
Direction and Design: Alessandro Novelli
Animation: Laura Sofia Gonçalves, Alessandro Novelli, Ines Teixeira.
Cleaning and Painting: Laura Sofia Gonçalves, Alessandro Novelli, Ines Teixeira, Diana Peixoto.

Music and Sound Design:
Summer Music Studios, Javier Bayón, Josep Vilagut