The time-honored tradition of lightening up your broadcast channel branding by inviting designers, animators, and artists to re-imagine your logo continues in fine form with the new Hulu IDs project.

From the team at Hulu: “Hulu is a modern-day campfire, a place for viewers to gather around and engage with the stories they love, with a logo that has stood the test of time.

“Building on that foundation, Hulu has engaged a diverse group of global artists to create Hulu IDs – unique, vibrant reinterpretations of our iconic logo in the form of brief videos.

“The Hulu IDs launched across Hulu’s social media channels and amplify the work of independent artists from across the world including Sweden, Argentina, the United Kingdom, Colombia, South Korea, Amsterdam, Japan, Canada, Australia, and the United States.

“Additional Hulu IDs will be revealed in the coming days and weeks along with exciting behind-the-scenes content showing how these incredible artists applied their own lenses to reimagine the Hulu vessel.”
 

 
Client: Hulu

Director/animator (in order of appearance): Andrea Love, Studio Showoff, Motion Mami, Ihsu Yoon, Matt Taylor, Ari Grabb, Robertino Zambrano, Rachel Reid, Simón Wilches Castro, Shota Shimizu, Golden Wolf

Sound design: Echoic Audio