From the team at Lightfarm Studios in Rio de Janeiro, Brazil: “For this project in partnership with the agency Kitchen Table for Adidas, the challenge was to create something stylized and original, with a mix of 3D and 2D techniques resembling [contemporary American artist] Hebru Brantley’s artwork.

“From concept and storyboard to the final edit of the video, more than seventy artists worked to create an animation that translated the universe created by Hebru’s art into 3D environments.

“Hebru Brantley’s artwork continues to enlighten his followers with the idea that the place they are, isn’t where they need to stay, empowering them through fantastical fictions that shed light on Black individualism and expression. The campaign’s message is that the world needs more heroes, and the union between Adidas and the artist represents that this person can be you.

“The signature characters Frogboy and Rocket came to life at the hands of the team at Lightfarm and were globally exhibited on all of the project’s platforms.”
 

 
Client: Adidas

Agency: Kitchen Table

Production: Lightfarm Studios
Director: Gabriel Freire, Thiago Paladino
Coordination: Jhonatan Luiz
Project Production: Mariana Gomes
Executive Production: Iury Lira
Storyboard Animatic : Ricardo Sasaki, Gabriel Freire
Lead Concepts: Giselle Almeida
Graphic Design: Fabiano Vassão
Concept Artists: Álvaro Rodrigues, Ana Oda, Caio Peral, Carlos Lehmann, Jhonatan Lechar, Murilo Cavalcanti, Ricardo Pereira, Rodrigo Alexandrino, Sapo Lendário
3D Leads : Arthur Baden, Eris Soares, Marcelo Vaz
3D Artists: Carol Fioritto, Guilherme Garcia, Joan Delarosa, Juscélio Dias, Ricardo Viana, Santi, João Victor Ribeiro
Character Modeling: Maycon Lopes, Daíze Cena, Stefanie Zirkus
Prop Modeling: Daniel Dalcomuni
Rigging: Danilo Pinheiro, André Rüegge, Caio Hidaka, Saul Almeida
Layout: Gabbo Freire, Guilherme Garcia, Joan, Santi, William Santos
3D Lead Animation: Vivi Rodrigues
3D Animation: Alan Patrick, Camila Fazolin, Diego Hay, Jesiel Almeirda, Marcos Elias, Lucas Cruz
Simulation: Rafael Moco
2D Lead Animation: Bruno Brasil, Marco Tulio Rodrigues
2D Animation: Fhilipe Rafael Marmori Lima, Robério Viana dos Reis, João Paulo da Silva Buosi, Willian Henrique Tavares lieder, Thallyson Mikael da Silva Silvestre, Denise Gomes Barbosa, Taiza Nogueira Faria, Ulisses Moreira de Queiroz Jucá, Robson Vilalba Reis
2D VFX Animation: Bruno Araújo, Carlos Yuri, Erin, Marco Tulio Rodrigues, Marco Vinicius, Krystal Teodoro
2D Compositing: Marco Tulio Rodrigues, Thiago Marques
Post-production: Thiago Paladino, Brandon Ventura, Thiago Marques, Michel Takahashi, Henrique Pacci
Motion: Priscila Roberta, Marco Tulio Rodrigues
Editing: Daniel Silva, Michel Araújo, Henrique Araújo
Rotoscopy: Rotomates precomp services
Camera Tracking: Leornardo Lino

Toolkit: Blender, Premiere, After, ToonBoon, Mari, ZBrush